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Forrester is a global research and advisory firm. We help our clients make better decisions in a world where technology is radically changing their customers. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in IT, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow.