Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects – and Getting Them to Read It.
White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now. 10 White Paper Marketing Tips features the most useful and effective best practices taken from years of B2B marketing experience, and common to all B2B contexts. For example, you will learn:
- How to Write Titles that Get Your Paper Noticed
- How to Schedule White Paper Releases
- Where to Promote Your White Paper
- And Much More
Energize your white paper program. Download 10 White Paper Marketing Tips
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