• RSS
  • Twitter
  • FaceBook
Home > White Papers > Infor > Pier 1 Imports Marketing Muscle with new Infor CRM Tool

Pier 1 Imports Marketing Muscle with new Infor CRM Tool

By: Infor
Infor

When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it’s not enough for a merchant to boast reams of data if that data can’t be quickly accessed and manipulated to seize marketing opportunities.

“Pier 1’s objective was to have access to data all over the organization and put it in the hands of the marketers,” says Jackie Palmer, senior product manager for Infor CRM.

Email this page
Published:  Jan 03, 2011
Length:  2
Type:  Case Study
Tags : 
infor, crm tool, customer relationship management, pier 1 imports, data management, customer interaction service, customer satisfaction, customer service, database development, data warehousing



Community Area

Log in | Register

Solution Center

Follow TechGenix on Twitter