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Home > White Papers > Adobe Systems, Inc. > The 21st-century CMO: How Digital Marketing is Driving Organisation Transformation

The 21st-century CMO: How Digital Marketing is Driving Organisation Transformation

Adobe Systems, Inc.

This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.

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Published:  May 17, 2011
Length:  5
Type:  White Paper
Tags : 
adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis



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