This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
We dive into five high-level areas where being strategic is transforming the relationship companies are having with customers:
- Socializing the Business Culture...Not Just the Business Technology
- The New SaaS: Social as a Strategy
- Focusing on Customer Retention and Experience
- Automation and Integration: Creating Social Business Processes
- Measuring the Value of the Social Customer
It's more important than ever to engage customers where they are. Coordinating all the interactions and conversations calls for a more integrated, systematic approach. Learn how today.