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Home > White Papers > Radian6 > Strategically Social: 5 Keys to Becoming a Social Business

Strategically Social: 5 Keys to Becoming a Social Business


This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.

We dive into five high-level areas where being strategic is transforming the relationship companies are having with customers:

  • Socializing the Business Culture...Not Just the Business Technology
  • The New SaaS: Social as a Strategy
  • Focusing on Customer Retention and Experience
  • Automation and Integration: Creating Social Business Processes
  • Measuring the Value of the Social Customer

It's more important than ever to engage customers where they are. Coordinating all the interactions and conversations calls for a more integrated, systematic approach. Learn how today.

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Published:  Oct 26, 2011
Length:  15
Type:  White Paper
Tags : 
social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas, social media monitoring, best practices, social strategy

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