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Home > White Papers > IBM Unica > Match the Right Offer to the Right Customer at the Right Time

Match the Right Offer to the Right Customer at the Right Time

IBM Unica

Matching the right offer to the right customer at the right time is a complex challenge, especially across multiple channels. But in a climate of rising customer expectations, now is the right time to go real-time.

Download this white paper to learn how forward-thinking organisations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.

You will learn:

  • How to deliver marketing so relevant it feels like a personalised service.
  • Ways multiple industries convert fleeting opportunities into profitable customer interactions
  • Four proven best practices for real-time inbound marketing that can produce bottom line results

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Published:  Feb 09, 2012
Length:  6
Type:  White Paper
Tags : 
ibm, real-time, marketing, customer satisfaction, response rates, real-time content, marketing research, marketing solutions



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