Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments? Discover what's fact and what's fiction in B2B Word of Mouth marketing.
Download this whitepaper and learn:
- What role does social media play in influencing business purchase decisions?
- How to measure B2B Word of Mouth
- How B2B and B2C WOM compare.