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Home > White Papers > Zuberance > Top 5 Myths of B2B Word of Mouth

Top 5 Myths of B2B Word of Mouth


Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments? Discover what's fact and what's fiction in B2B Word of Mouth marketing.

Download this whitepaper and learn:

  • What role does social media play in influencing business purchase decisions?
  • How to measure B2B Word of Mouth
  • How B2B and B2C WOM compare.

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Published:  Feb 11, 2012
Length:  6
Type:  White Paper
Tags : 
marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing

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