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Home > White Papers > SAS > The Analytical Masses: Building Self-Service Insight for Line-of-Business Decisions

The Analytical Masses: Building Self-Service Insight for Line-of-Business Decisions

By: SAS
SAS

Once reserved for the technically trained or statistically inclined, Business Intelligence (BI) and analytical tools have now become more relevant to, and coveted by, a diverse group of non-technical business users. Boasting the ability to gather relevant business data, apply functional specific knowledge to that data, and deliver timely business insights based on its manipulation, the business analytics philosophy has now become a priority for many organizations. This report focuses on the linkage between a burgeoning analytical mindset and the line-of-business activity required to survive and thrive in a rapidly changing marketplace. The research presents a demonstrable connection between analytical adoption, pervasiveness, and engagement from line-of-business decision makers, and elevated business performance.

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Published:  Mar 01, 2012
Length:  23
Type:  White Paper
Tags : 
it management, business activity monitoring, business analytics, business integration, business intelligence, business management, business metrics, business process automation, business process management, customer relationship management, customer satisfaction, customer service, enterprise resource planning, project management, risk management



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