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Home > White Papers > Bluekai > Get More Bang for your Marketing Bucks with Data Management Platforms

Get More Bang for your Marketing Bucks with Data Management Platforms

Bluekai

How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 degree approach to audience data management and analysis to get more bang out of your marketing dollar?

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Published:  Aug 10, 2012
Length:  20
Type:  White Paper
Tags : 
dmp, data management platform, crm, analytics, audience targeting, predictive audience analytics, real-time campaign analytics, campaign performance



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