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Home > White Papers > IBM > Decide: Match the Right Message to the Right Customer

Decide: Match the Right Message to the Right Customer


The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.

The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.

Learn how matching the right customer to the right message will not only help with complex decision making but pay off.

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Published:  Oct 24, 2012
Length:  14
Type:  White Paper
Tags : 
ibm, marketing, analytics, decision, connected customer, real time marketing, decision management, customer experience

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