When it launched as a 24-hour, Arabic-language news channel in 2012, Sky News Arabia had to stand apart from more established competitors. To do it, the news outlet invested in a social media strategy, aiming to:
• Become the fastest news source in its region
• Increase viewer engagement
• Extend market reach
Sky News Arabia also needed a powerful social monitoring and analytics platform to support the strategy—and track and measure their results. Download this case study to learn why they selected Brandwatch to meet their goals.