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Home > White Papers > Adobe > Forrester DMP Wave Audience Management

Forrester DMP Wave Audience Management

By: Adobe

In Forrester’s 70-criteria evaluation of data management platform (DMP) vendors, we evaluated the seven most significant providers — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester Wave™ details our findings on how well each vendor fulfills our criteria and helps marketers select the right partner for audience insights and coordinated targeting.

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Published:  Nov 07, 2013
Length:  13
Type:  White Paper
Tags : 
adobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings, seamless data ingestion, message delivery, strong vendors, product evaluations, selecting right partner, audience insights, coordinated targeting, data management, business management, customer interaction service

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