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Home > White Papers > Invoca > The Gaping Hole in your B2B Marketing Automation

The Gaping Hole in your B2B Marketing Automation

By: Invoca
Invoca

In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind?

In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:

  • Why the inbound call channel is crucial for B2B sales and marketing teams 
  • Why customer preferences should dictate a non-linear customer life cycle 
  • How to integrate the human channel into your digital world, and get more buyers calling 

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Published:  Jan 21, 2014
Type:  Webinar
Tags : 
b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls



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