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Home > White Papers > SAP > Rethinking Analytics for the Social Enterprise

Rethinking Analytics for the Social Enterprise

By: SAP
SAP

Leading companies and technology providers are rethinking the fundamental model of analytics, and the contours of a new paradigm are emerging. The new generation of analytics goes beyond Big Data (information that is too large and complex to manipulate without robust software), and the traditional narrow approach of analytics which was restricted to analysing customer and financial data collected from their interactions on social media. Today companies are embracing the social revolution, using real-time technologies to unlock deep insights about customers and others and enable better-informed decisions and richer collaboration in real-time.

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Published:  May 18, 2014
Length:  26
Type:  White Paper
Tags : 
sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management



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