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Home > White Papers > Brightcove > Beneft Case Study: Brightcove ExactTarget

Beneft Case Study: Brightcove ExactTarget


Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.

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Published:  Sep 17, 2014
Length:  4
Type:  Case Study
Tags : 
digital marketing, video content, online video presence, custom video portal

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