What's the secret? Why do some startups hit the jackpot while others quickly fizzle out? These days it takes more than a great idea, some capital, and a ping-pong table to get a new business off the ground. Awesome customer service needs to be a part of your company DNA from day one. Although companies sometimes overlook it in the rush to get a product out the door, customer service can be the difference between a hot IPO and just keeping the lights on.