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Home > White Papers > IBM > Harnessing the Power of Content Management to Improve Customer Service

Harnessing the Power of Content Management to Improve Customer Service

By: IBM
IBM

In today's world, customers at every level have more alternatives than ever before, and this reality makes every customer encounter extremely important. Many of the strategies that companies can adopt to improve customer service revolve around two central concepts: understanding how customer service applies to the entire customer lifecycle, and exploiting the huge volumes of data now available to better hear the voice of the customer. Read this article bundle to learn how enterprise content management systems can improve customer service, and thereby reduce churn, increase sales, and build loyalty

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Published:  Feb 10, 2015
Length:  9
Type:  White Paper
Tags : 
content management systems, customer service, customer lifecycle, loyalty, data management, quality of service, content delivery, content management system



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