With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every enterprise organization.
Digital publishing technology today is a far cry from an optimized PDF file; instead, digital publishing vendors offer solutions that allow for interactivity, reader tracking, secure and personalized content delivery, native mobile apps on multiple platforms, and much more. Digital publications have also begun to move outside of the marketing department and are now being used as a means of sales enablement, training, and informational publishing for enterprise organizations. With this expansion more vendors have entered the space—which can lead to confusion for the purchaser on what a modern digital publishing solution should look like.
Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that:
- Over 90% of enterprises are moving towards electronic documentation.
- The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers.
- The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years.
Learn more about the market, solution providers and a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Overview.