Maximizing the success of all your marketing campaigns is every marketers dream.
With 52% of website visits being made via a mobile device, itís crucial that you have implemented mobile optimization across all your campaign components.
Whatever the message, whether its personalized content on a webpage, mobile push message, proximity alert or an optimized email, all are more likely to be received and viewed on a smartphone.
Therefore you need to make sure you are always switched on to the always-connected consumer by thinking about:
- How does your website and emails look across different devices?
- Do you need to change the content of your email depending when your customer opens it and where they are when they open it?
- How do you prevent showrooming and promote webrooming?
- And much moreÖ
Read our easy to implement tips to make sure you have the mobile competitive edge.