Unified communications (UC) is a powerful technology with a multifaceted value proposition. UC can significantly reduce the cost of communications; but more importantly, it raises productivity by streamlining the collaboration process. The technology also enables coworkers to collaborate in real time across the extended enterprise, which includes partners, customers, suppliers and other critical constituents.
UC brings communications and collaboration tools together under a common interface and removes much of the human latency associated with the process of switching between applications and devices. The technology also means companies can build communications-enabled applications (i.e., applications with communications functions integrated into them)—a key to sustainable competitive advantage.