Chief marketing officers (CMOs) need to engage their chief information officers (CIOs) to develop the most effective strategy for putting marketing technology into practice. But the two organisations don’t
always agree on how to work together.
Forrester believes that CMOs and CIOs must forge a new path
of collaboration by aligning in three key areas: people, process and technology.
This report provides the reults of a joint survey between Forbes and Forrester that assesses the maturity of marketing and IT partnerships, download now to find out more.