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Home > White Papers > Adobe > Le directeur marketing et le directeur informatique doivent accélérer leur collaboration

Le directeur marketing et le directeur informatique doivent accélérer leur collaboration

By: Adobe
Adobe

Chief marketing officers (CMOs) need to engage their chief information officers (CIOs) to develop the most effective strategy for putting marketing technology into practice. But the two organisations don’t always agree on how to work together.

Forrester believes that CMOs and CIOs must forge a new path of collaboration by aligning in three key areas: people, process and technology.

This report provides the results of a joint survey between Forbes and Forrester that assesses the maturity of marketing and IT partnerships, download now to find out more.

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Published:  May 13, 2015
Length:  15
Type:  White Paper
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration



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