Quantcast commissioned two studies to test the demographic targeting accuracy of leading data vendors. The results? Considerable variability in data vendor performance.
While advertisers, publishers, agencies and vendors have all been heavily invested in viewability and fraud, one area that has been widely overlooked is the accuracy of audience targeting. Reaching the wrong audience diminishes the performance of any type of campaign by wasting impressions and spend, just like if your ads arenít seen or are served to bots. Learn more about:
- The importance of audience targeting accuracy
- The vast differences in performance among leading data vendors
- How ad quality can impact campaigns
Learn about the findings and how to select the right data partner.