Customer Relationship Management (CRM) software was supposed to improve front-end customer engagement across marketing, sales and service. Unfortunately, most systems have the opposite result. Companies spend too much time integrating and maintaining disconnected systems and too little time nurturing relationships.
These systems evolved primarily as databases: customer records management. But to engage todayís customers, you also need to transform your organization from end-to-end to deliver customer experiences that are immediate, simple and relevant, providing the right offer at the right time. Regrettably, todayís CRM systems canít evolve beyond their contact management past.
Download this white paper to learn how Pegasystems offers the right technology and a clear, compelling customer leadership vision and engagement strategy.