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Home > White Papers > IBM > Analytics To Optimize Marketing Performance Tools Can Help Marketers Make Better Decisions

Analytics To Optimize Marketing Performance Tools Can Help Marketers Make Better Decisions

By: IBM
IBM

This analyst piece shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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Published:  Oct 20, 2015
Length:  13
Type:  White Paper
Tags : 
ibm, marketing, analytics, planning, data management



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