In real estate, the most important factor is location, location, location! Your services are not quite as sensitive to the physical position of your technology, but location certainly can be a pivotal factor in optimizing your service design and service delivery. Ideally, location shouldn’t matter; however, it does have an effect on customer experience. When technology services were simpler, location was largely irrelevant, but now the complexity of new services demands a strategy more in line with your BT agenda than your former IT agenda. The effects of regulatory, cost, risk, and performance factors will vary based on the physical location of your technology resources. Colocation providers, cloud service providers, and even traditional hosting services offer plenty of evolving options to help infrastructure and operations (I&O) professionals balance these factors to optimize service design and delivery.