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Home > White Papers > Brainshark > What is content in context?

What is content in context?


Your reps need to be ready for every selling situation. But studies have shown that reps waste 40% of their time just looking for the right content to use. It’s a problem that a lot of people are talking about – but the solution seems to vary.

This exclusive whitepaper takes an in-depth look at what “content in context” REALLY means for sales, with a focus on how it can help reps not only increase productivity, but confidently and effectively engage prospects with the most valuable, relevant messages. Inside you’ll find:

  • Tips for enabling reps with content at every stage of the sales process
  • Examples of how the right content can increase sales productivity
  • Ideas for organizing and mapping content to maximize buyer engagement

Download your free copy today to learn about how sales enablement technology can make it easier for reps to find the right content for every selling situation.

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Published:  Dec 08, 2015
Length:  8
Type:  White Paper
Tags : 
b2b content marketing, sales content, sales enablement, content strategies, sales and marketing alignment, content marketing tips

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