Anyone who frequents quick-service restaurants will have noticed a change in the past few years as they’ve walked in and looked up at the printed menus behind and above the order counter. Those menus are now digital.
Some of the largest fast-food chains, or quick-service restaurants (QSRs), as they’re known in the industry, have already converted their printed menu boards to LCD displays. Now, the same thing is starting to happen outside these restaurants in the drive-thru lanes that, for many chains, represent a huge percentage of sales.
The NPD Group, a market research firm, estimates that 50 to 70 percent of fast-food sales happen in the drive-thru lane. That’s in an industry that does an estimated $200 billion in annual sales across some 240,000 locations.