• RSS
  • Twitter
  • FaceBook
Home > White Papers > Oracle > Aberdeen Knowledge Brief: The Convergence of B2B & B2C E-Commerce: It's Here

Aberdeen Knowledge Brief: The Convergence of B2B & B2C E-Commerce: It's Here

By: Oracle
Oracle

The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.

Email this page
Published:  Mar 15, 2016
Length:  4
Type:  White Paper
Tags : 



Community Area

Log in | Register

Solution Center

Follow TechGenix on Twitter