Today, certain kinds of prediction are much less difficult than they used to be. We now have an unprecedented amount of consumer information available, plus the technology to crunch the numbers. Marketers can tell with greater accuracy than ever before how their customers are likely to behaveó sometimes even before the customers know themselves.
This ebook explains how to use data and software to predict what customers will do and how to turn that new knowledge into a business advantage.
Download now to find out more.