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Home > White Papers > IBM > The Science of Customer Insight

The Science of Customer Insight


Learn new ways of analyzing digitally connected customers-from dynamic segmentation to the use of advanced analytics. With predictive tools, banks can analyze transactions and spending behavior to better understand customer needs, anticipate life events, and provide a unique experience.

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Published:  Jul 19, 2016
Type:  Webinar
Tags : 
ibm, banking, finance, consumer insights, business intelligence, business anlytics, knowledge management, enterprise applications

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