For hotel executives in the midst of, arguably, the most disruptive transformation of their industry, there is a litany of reasons: Global competition. Intense cost-control pressures. Cybersecurity threats. Social media challenges. Relentless IT updates.
More troubling, nearly all of these factors are magnified by the unprecedented confluence of mobile technology and the millennial generation – a tandem that has radically altered consumer expectations beyond recognition. With smartphones and tablets in their firm grasp, these modern guests, who have eclipsed baby boomers and Gen Xers in number, are demanding individualized experiences before, during and after their stay.
This whitepaper explains what every hotel executive needs to know.
Download this paper now to find out more.