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Home > White Papers > Fitbit > The 4 Fitness Personas at Your Company, and How to Bring Out Their Best

The 4 Fitness Personas at Your Company, and How to Bring Out Their Best

By: Fitbit
Fitbit

Have you ever caught yourself assuming that all Millennials are active athletes and all Baby Boomers are more sedentary? By making generalizations about employee health goals based on age groups, you risk misunderstanding your employees and their wellness goals. Instead, try managing your wellness program by defining your workforce according to personas.

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Published:  Mar 16, 2017
Length:  13
Type:  White Paper
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