• RSS
  • Twitter
  • FaceBook
Home > White Papers > Akamai Technologies > The State of Direct to Consumer Internet Video Services

The State of Direct to Consumer Internet Video Services

Akamai Technologies

Our survey of companies that currently offer, or plan to launch, so-called “direct to consumer,” or over-the-top (OTT), video services in the market suggests that the industry is maturing. Though 51 percent of those surveyed view their video service as a money-making venture, 49 percent see it as providing some other primary benefit to the company. Not only are the types of OTT video services offered to consumers becoming more diverse, but the marketing and distribution are also improving such that target audiences are more likely to find new services intended for them

Email this page
Published:  May 08, 2017
Length:  17
Type:  White Paper
Tags : 
video services, akamai, marketing, distribution, audience targeting, service optimization



Community Area

Log in | Register

Solution Center

Follow TechGenix on Twitter