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Home > White Papers > Akamai Technologies > Fixing The Funnel

Fixing The Funnel

Akamai Technologies

Youíve spent time and money to develop an impressive in-game experience and attract and acquire new players. Youíve studied your CPA and eCPI, tweaked key in-game events to drive retention and conversion, and youíve got your marketing engine humming, focused on engagement.

Despite all this effort, youíre still not hitting your goals. Conversions are lower than expected. Churn is high. Something is not right, but you are not sure what it is.

Akamai has been helping game developers and distributors maximize the web performance of games for more than a decade. This brief outlines some common obstacles and how you can overcome them.

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Published:  May 08, 2017
Length:  6
Type:  White Paper
Tags : 
akamai, akamai gaming, game development, goal setting, web performance

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