Customer experience might be a relatively new term, but the concept goes back millennia. In Ancient Greece, the retailerís relationship with the customer was deep and personal, and thatís because the seller knew almost every customer extremely well. What happened? Mass distribution and mass marketing, for one. But now, thanks to technology, we are returning to being able to form a deep, personal relationship with the customer. Read this eBook to learn about the retailerís journey from knowing the customer to depersonalization to using powerful technology to go back to the types of vendor-buyer relationships that existed thousands of years ago.