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Home > White Papers > Datastax > What Does Data Management Have to do with CX?

What Does Data Management Have to do with CX?


Companies are in a race to set themselves apart from the competition in a meaningful way. Pre-Internet and pre-cloud, beating the competition meant out-advertising them, out-spending them, out-maneuvering them, or getting to a certain demographic before they did. 

Today – it means using data to connect with the customer on a meaningful level. Connection breeds loyalty, which breeds recurring revenue. A huge marketing or advertising budget won’t help you much if you’re not able to connect with your customer IN THE MOMENT – to capitalize on what the customer is doing right now.

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Published:  May 15, 2017
Length:  6
Type:  White Paper
Tags : 
datastax, data, data management, cloud

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