Software-as-a-service (SaaS) businesses and other cloud-based service providers have taken the industry by storm. Innovative startups hatched just a few short years ago have now exploded into major household brands such as Angie’s List, LifeLock, and Allrecipes.
While the subscription-based SaaS phenomenon represent a true paradigm shift for consumers, it also necessitates a different way of thinking for the SaaS businesses themselves. That's where Vindicia can help. Based on our extensive experience running recurring-revenue, SaaS-based businesses — as well as managing over 240 million accounts that have transacted over $21 billion with Vindicia — we want to share some insights that every SaaS business should consider as part of its growth strategy.