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Home > White Papers > Oracle Analytics > Forrester Report: “Balance Self-Service Analytics And Governance To Achieve Business Success”

Forrester Report: “Balance Self-Service Analytics And Governance To Achieve Business Success”

Oracle Analytics

Empowered with mobile and cloud-based access to a myriad of products and services, customers now have a variety of options at their fingertips with regards to partnerships. Enterprises that do not follow the ever-changing tastes and preferences of their customers, or that wait too long to react, will fall behind and fail. Across functions, business professionals readily require big data tools and insights to understand and serve these customers. It is no longer an option for business users to rely on IT to deliver customer and other relevant analytics. On the flipside, handing the analytics reins entirely to business users can make governance nearly impossible. Organizations must find balance in a new approach in which IT mostly governs and curates data while business users are empowered to derive insights from data mostly on their own without delay.

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Published:  Oct 06, 2017
Type:  White Paper
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