THE SECOND PURCHASE OPPORTUNITY
So youíve got a one-time buyer problem.
Itís a problem that plagues nearly every retailer ó but maybe itís not such a problem after all. Maybe itís an opportunity in disguise.
Think about it: One-time buyers have already bought from you. Itís not as if you have a non-buyer problem. You engaged those shoppers and drove them to make a purchase once, and the first time is the hardest time. Every time after that should get increasingly easier and less expensive ó if you take the right approach.
So what is the right approach to driving second purchases and beyond? And whatís the opportunity in driving more second purchases?
YOUíVE COME TO THE RIGHT PLACE.