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Home > White Papers > ChannelAdvisor > Whatís Next for Brands in E-Commerce

Whatís Next for Brands in E-Commerce


As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with whatís arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, itís possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including: 

- Relationships with retailers

- Connections with consumers

- The importance of quality of product content 

- How to maximize sales on marketplaces  

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Published:  Jul 20, 2018
Length:  7
Type:  White Paper
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