Supposedly, you have the tools to successfully navigate the ever-increasing complexity of the sale. A CRM, for example, gives you valuable data, but itís just thatóitís a lot of data that doesnít connect the dots or tell any kind of story about an organization.
Your CRM canít circle the stakeholder you absolutely have to win over. It doesnít put a red X over the biggest naysayers. It doesnít show the complex relationships that can make or break a deal. Your CRM makes data accessible, but it struggles to make it usable. You need a way to leverage all the data and make those connections that have hundreds of thousands of dollars riding on them.
Download this eBook to learn how you can leverage your CRM data to make these crucial connections.