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Home > White Papers > IESE Business School > FIVE STEPS TO TRANSFORM YOUR BUSINESS


IESE Business School

Whatís the main purpose of your business?

If itís just to make money, you may find yourself coming up short, as that is generally not what inspires workers or generates lasting impact. Your business should be oriented toward some other-centered goal, in addition to making money, which will not only guide but inspire the behaviors and motivations of company actors toward some end that is primarily concerned with the organizationís beneficiaries, including customers and society at large.

This article reveals five practical steps for putting purpose into practice,  achieving higher levels of motivation, commitment, engagement and fulfillment in your company in the process.

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Published:  Oct 01, 2018
Length:  8
Type:  White Paper
Tags : 
iese, business motivation, motivation, purpose, people management, service, best practices, workforce management, customer experience management, messaging, service management, employee performance management

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