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Home > White Papers > Bluecore > The Email Personalization Problem

The Email Personalization Problem

Bluecore

Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with your brand. But we don’t need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start.

Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.

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Published:  Oct 23, 2018
Length:  17
Type:  White Paper
Tags : 
email marketing, personalized email, retail marketing



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