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Home > White Papers > Oracle > Lead Scoring guide for modern marketers

Lead Scoring guide for modern marketers

By: Oracle

Ever lost hot leads simply because they’re on the bottom of the pile of junk leads?

Simply handing off huge lists of “leads” and then sitting back and expecting sales to call them is a recipe for disaster. After a few calls, most salespeople give up, deriding the leads as junk. And so the finger pointing begins

For sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. 

68%of top marketers report lead scoring as most responsible for improving revenue contribution of marketing.

Read this guide for best practices on lead scoring and winning together with sales.

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Published:  Nov 22, 2018
Length:  8
Type:  White Paper
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