Current status of advertising on Facebook for most retailers? Itís complicated. But itís finally time to change that relationship status once and for all.
If youíre like most retailers advertising on Facebook, you use two targeting methods: The Facebook pixel to retarget recent site visitors or purchasers and custom audiences that you upload to Facebook to target more refined lists of customers. However, these options have limitations, as the Facebook pixel doesnít allow for very targeted segmentation or guarantee that shoppers will see the most relevant recommendations. Meanwhile custom audiences require you to request data from your analytics team and manually refresh that data on an ongoing basis.
Fortunately, there is a better way with Bluecoreís Facebook integration, which provides an automated way to sync robust predictive and custom audiences with Facebook for intelligent ad targeting. To help you make the most of your Facebook advertising efforts, we have a special Facebook edition of our Rethinking Retail Playbook, featuring five simple plays any marketing team can run today.