Tips on how to maximize the benefits of online reviews and customer feedback.
One of the great advantages of the digital age is the vast amount of information and opinions that consumers are exposed to when making a buying decision. This gives enormous exposure to businesses, whether in a positive or negative way. With this significant increase in information, unbiased and authentic customer reviews become increasingly important to both consumers and businesses. There is a wide choice of rating portals and review platforms, that specialize in all types of industries and services. When it comes to local businesses, portals such as Google, Facebook, Amazon, and Yelp are particularly important as they directly cater to the needs of the clients in their proximity. As a result, a thorough reputation management is of the utmost importance. Retailers and service providers should actively promote, monitor and manage customer feedback and use it for their own advantage. This can be done manually or, more efficiently, with the help of a reputation management tool that scans the Internet for reviews, collects them and feeds them back for you to slice and dice the data.