The wholesale distribution industry is at a crossroads.
• The increasing cost of rising supply chain management and the growing complexity of global operations.
• Accelerating digital disruption, reshaping supply chains and changing business models across the board.
• Increasing demands and expectations from customers expecting high levels of efficiency and speed, but with a need to keep profits high.
• Competition from businesses that are aggressively expanding their operations, or disintermediation, where manufacturers
decide to supply customers directly.
Empowered customers have been created by the rise of e-commerce. They have a powerful ability to purchase goods across channels, demanding personalized and customized product, and have less tolerance of delay.