• Twitter
  • FaceBook
Home > White Papers > KPMG > Report: Me, my life, my wallet

Report: Me, my life, my wallet


‘The five mys’ is a fresh approach to understanding human decision-making. Essential reading for CMOs and organisations faced with a constantly changing consumer.

Read the report to discover:

• how the ‘five mys’ generate richer insights into consumers’ unmet needs
• why assumptions about different life stages need challenging
• key trends shaping the interaction between consumers and companies
• detailed ‘five mys’ insights across eight major economies.

Email this page
Published:  Jun 06, 2019
Length:  164
Type:  White Paper
Tags : 

Community Area

Log in | Register

Solution Center

Follow TechGenix on Twitter