When it comes to embracing new technologies like Artificial Intelligence (AI), itís easy for companies who are curious to be influenced by extreme examples of success or failure. Indeed, a lot of the stories of failure and disappointment are often based on exaggerated expectations. However, such stories are not necessarily helpful or instructive for a company who is considering AI for its business. Instead, a more realistic analysis of the challenges and opportunities at play is in order. In this white paper, we will analyze both sides of the AI issue and help you discover the right way to approach your AI journey.